Once we’ve assessed the client’s digital capabilities and assets, we build out a digital strategy and establish key performance indicators (KPIs) for success.

After diagnostics are done we do a competitor analysis, market segment development, create a new sales funnel, establish outreach methods, develop a search engine optimization (SEO) keyword strategy and what KPIs to measure.

Once KPIs are established, we implement measurement systems to capture and record the data and establish baselines.

In addition to traditional KPIs, we establish competitor and SEO keyword rankings for a baseline to measure the future effectiveness of the newly defined digital strategy.

We review, restructure, index and repurpose your existing content and identify content gaps to fill.

We take stock of your written content like blogs, slide decks, pdf files, presentations, guest posts and videos. Then we apply your SEO keyword strategy to the contents so they are properly indexed for search engines.  Written content gets repurposed into video. Remaining content gaps are identified.

We empower your digital team with training and systems to ensure the conditions for success can be met with your existing resources.

We can provide digital training, new marketing protocols, checklists and more tailored systems for your individual team members to optimize your staff to the digital strategy. Ongoing monthly skills training and strategic coaching is also available.

New content is created to fill in the gaps, improve SEO rankings and ready for distribution.

We work with your marketing resources to create quality content and lead magnets that fill information gaps, are optimized for search engines and ready for distribution channels.

Distribution channels are developed to reach the right audience with your strategic content and further propagate online.

We build online properties that engage your target audience segments and offer ongoing management for content staging, scheduling, visibility boosting and other proprietary digital engagement tools.

Ensure your website, ads and other digital assets are expertly managed by professionals familiar with your digital growth strategy and the KPIs you need to succeed.

Ongoing continuous optimization services for your website properties, analytics, SEO and digital ad management with regular reports.